Typically, a differentiator falls in one of these categories:

1. Cut Time → Uber cuts down the time to get a ride to go from point A to B.

2. Reduce Effort → Mailchimp eliminates the hassle of designing, configuring & dispatching email campaigns.

3. Reduce Costs → Airbnb offers cheaper and interesting lodging experiences than expensive hotels.

4. Present New Possibilities → Snapchat gave an avenue for teenagers to post without fear with ephemeral messaging & augment photos with filters.

5. Access to Knowledge → Duolingo offers a unique avenue to pick up a new language. Moz has a vibrant SEO community.

6. Status / Prestige → Youtube and TikTok give you access to a wide audience to promote your personal brand & monetize.

7. Localization → Gojek offers a super app that is localized to the Indonesian market.

8. Support → vFairs provides a highly responsive service that provides peace of mind during event setup.

9. Self-Actualization → Miro and Canva give you a platform to give substance to your ideas without depending on design expertise.