More than 1 → difference in stakeholders

• Consumer (B2C)
  • For consumer → general public
  • Focus on creative and vision → maximize metrics (engagement, etc) to drive revenue
  • Lot of time to :
    • Talk to user
    • Test prototype
    • Analyze user data
• Internal
  • For within organization → ex : tools for customer support team
  • Focused on execution
• B2B
  • For someone at other companies →
  • In this business model, Products are bought via salespeople
  • Sales team is big stakeholder along with end user
  • Adoption of self purchse model → more to end user than salesperson